Mergers and Acquisitions Paper Research Example | Topics and Well Written Essays - 1500 words

Mergers and Acquisitions - Research Paper Example By this process, the merging companies aim to enhance their long term profitability by expanding their operations. In contrast, acquisitions occur between the bidding company and the target company and it may be either hostile or friendly. Under acquisition, often it is seen that bidding company purchases the assets of the target company. There are several types of M&A and the mode is chosen according to the nature, market position, and requirements of concerned companies. This paper will examine five types of M&A such as horizontal, vertical, congeneric, conglomerate and spin-offs using recent examples. 1. Horizontal M&A In the case of a horizontal M&A, two competing companies merge together so as to take advantage of its same product lines and markets. This strategy reinforces the market position of the integrated firm since the large scale production considerably minimizes the cost of production and thereby increases the profitability. It is precise that the large scale operations will certainly increase the market reputation of the integrated firm which would in turn enable the firm to negotiate successfully with its suppliers and buyers. In the opinion of Frensch (2007), a horizontal M&A aids the integrated firm to divide the labor among different large organizational units effectively. Merger between Daimler- Benz of Germany and Chrysler Corporation of United States is a good example for horizontal mergers. 2. Vertical M&A Zain (2008) states that a ‘customer-company or company-supplier relationship’ is reflected when two companies are merged under vertical M&A concept. Scholars opine that vertical M&A mitigates market uncertainties and thereby promotes decrease in transaction costs. According to Buhner (as cited in Frensch, 2007, p. 46), these transaction cost may include search and information cost, contract conclusion cost, quality control cost, and administration and taxation costs Amalgamation of Apple with Intel can be termed as a vertic al merger. 3. Congeneric M&A Congeneric M&A is a merging strategy where two companies in the same or related industries offering different product lines merge together. In other words, these companies would not have common customer or buyer. Under congeneric M&A, it is observed that the merging companies may share similar distribution channels. A well popularized congeneric merger is Citigroup’s acquisition of Travelers’ Insurance. 4. Conglomerate M&A A conglomerate M&A refers to the merger of two organizations that are engaged in totally unrelated business operations. In most cases, the merging companies would be operating in different geographical areas. It is a best available strategy for extending business territories and extending product ranges. However, it is noted that conglomerate mergers occurs rarely as a result of strategic failures. It has been identified that Kelso’s acquisition of Nortek was a conglomerate merger. 5. Spin-offs Under this technique , an existing business division of a parent company distributes new shares so as to create an independent company. It can be reflected as a type of divestiture. Business houses wishing to reshape their structure often sell less productive businesses as spin-offs. Factors leading to M&A activities From the above discussion, it is easy to analyze the benefits of different mergers and acquisition strategies. It is found that severe competition is the major reason that often causes amalgamation

CZ56 Critical Evaluation of Current Integrated Marketing Essay

CZ56 Critical Evaluation of Current Integrated Marketing Communications Practice - Essay Example First and foremost, most car manufacturers have been forced to adopt a whole marketing picture. Basically, this implies that the market is not a singular unit and the various entities within it have to be given attention to (Aaker, 1997). Secondly, the car manufacturing companies have been forced to re-align their communications and approach things from a consumer viewpoint. This has enabled car manufacturing companies to respond to the various demands of prospective customers (Bagozzi & Dholakia, 2002) Integrated marketing communication has made it possible for automobile companies to achieve different goals at the same time. This in turn enhances their standing in terms of credibility, positioning, network creation, and creating trust among the various prospective clients (Benkler, 2006). This form of communication has also made it possible for companies to conduct corporate social responsibility efficiently. It is also worth noting that innovative marketing strategies have been necessitated by changes in consumer trends. Most clients today are smarter and more sophisticated. These attributes also implies that they are hard to delight (Barwise & Meehan, 2010). Most prospective clients today demand commodities, which are custom made and increasingly adaptable. Thus, there is a need for maximum differentiation that will appeal to the varying needs of various consumers. Understanding a target market is important for any business entity. Failing to properly comprehend a target market can put a huge dent on the prospects of any given company (Castells, 1996). During the pre-launch of the Fiat 500 car, the company did an analysis of the market and realized that most of the potential consumers were relatively young and sophisticated. Thus, the marketing strategy was informed by this demographic of people. The strategy that was adopted by the

The United Nations Organization Essay Example for Free

The United Nations Organization Essay The United Nations Organization emerged out of the ashes of the Second World War. Its predecessor, the League of Nations which was created out of the crises of the World War I, obviously failed to prevent the occurrence of another worldwide military crisis. In the preamble to the Charter of the United Nations, its first stated objective is to â€Å"to save succeeding generations from the scourge of war, which twice in our lifetime has brought untold sorrow to mankind †¦Ã¢â‚¬  (Charter). Surprisingly, the word â€Å"peacekeeping† does not appear anywhere in the Charter of new organization. It, however, became very apparent that in order for the United Natons to carry out its first objective of saving humanity from the scourge of war, peacekeeping would be necessary. Since its first peacekeeping mission in 1948, the objectives of peackeeping have evolved and have sometimes been defined by the conflicts (Peacekeeping). â€Å"Although the military remain the backbone of most peacekeeping operations, the many faces of peacekeeping now include administrators and economists, police officers and legal experts, de-miners and electoral observers, human rights monitors and specialists in civil affairs and governance, humanitarian workers and experts in communications and public information† (Peacekeeping). Given the conceptual diversity of peacekeeping, any measurement of operational success must go back to the Charter to see if the activities of the United Nations Peacekeeping Mission has contributed to the prevention of the scouge of war and its collateral effects. In this paper, two cases of the the U. N. Peackeeing activities, one each in Europe and Africa, would be examined with reference to the first stated objective in the preamble to determine the failure or success of peacekeeping operations. First of all, the very important distinction between peace-making and peacekeeping has to be made. Peace-making is the process of resolving armed conflicts between nations or within a nation. The United Nations limited in its ability to act because of the principle of territorial sovereignty. â€Å"During much of the cold war †¦ most non-Western countries raised the banner of state sovereignity to protect themselves from the unwanted interference of larger states, and the United Nations repeatedly upheld this principle in Security Council resolution† (Holmes, 1993). This preventing the United Nations from getting involved in internal conflicts. On the other hand, the United Nationns only peace-making efforts were limited to diplomacy, a process that did not appy in intra-nation conflicts. Most importantly, the United Nations does not have a standing military to enforce peace. As a a consequence, the United Nations Peacekeeping Force did not get involved in conflict resolutions or making peace. This was left to the Security Council. When, through diplomtic efforts, participants in an armed conflict reach terms of peace, then the United Nations Peacekeeping Force moves in to monitor and not enforce the peace. Even with the end of the Cold War and the U. N. getting involved in resolving intra-nation conflicts, its Peackeeping Force is still a monitoring force. â€Å"The end of the Cold War has brought many changes to the field of United Nations peacekeeping. However, most of the changes have been changes in size and quantitymore operations and bigger operationsrather than different types of operations† (Gibson, 1998). Any measure of the success of the United Nations Peacekeeping Forces must be interpreted in light of its limitations and objectives. As the Soviet Union dissolved, old ethnic rivalries were revived as nation-states began to form along ethnic lines in Eastern Europe. This was certainly the case in the dissolution of Yugoslavia. The uniqueness of the Yugoslavian situation was that Yugoslavia had ceased to exist as a nation. So the issue of territorial sovereignty could not be claimed since there was no government with a recognized territory. In 1991, Croatia and Slovenia broke away from the rest of the country and declared independence. The dissolution of Yugoslavia had begun. The Serbian-controlled government supported the Serbs in Croatia who opposed Croatia’s independence. This resulted in a civil war which was also a war of independence. Sanctions and diplomacy brought about a cease fire. The United Nations sent in a peacekeeping force with the mandate to ensure that the society did not move into total anarchy and that the conditions for peace were in place. The United Nations Protection Force or UNROFOR, as the peacekeeping force was called, was sent into Croatia in 1992. While UNPROFOR was in Croatia, several massacres occurred. UNPROFOR was stationed in Croatia because the Croats were at a disadvantage against the Serbian controlled military of the former Yugoslavia. Yet, the Serbian military killed many Croat civilians and prevented humanitarian aid to Croatia in 1993. Deaths were increased by inhumane conditions created by the Serbs (UNROFOR, 1996). United Nations passed Resolution 819 which made Srebrenica a United Nations â€Å"Sate Area†. This meant that any attack on Srebrenica would be an attack on the United Nations. The Security Council passed another resolution, Resolution 836, to extend this mandate to UNROFOR itself. Unfortunately, UNROFOR was poorly equipped and its non-combat mandate did not allow it to prevent the Bosnian forces from using Srebrenica as the staging grounds for anti-Serbian attacks. The attacks from Srebrenica angered the Serbs and they responded by attacking UNPROFOR and obstructing humanitarian aid into Srebrenica. When the United Nations forces cannot protect themselves, how can they protect even less unarmed civilians? The situation deteriorated in 1993 when war broke out between the Bosnians and the Croats. Serbs and Bosnians were in Ahmici were massacred (UNROFOR, 1996). The situation had deteriorated to the point where one group’s atrocities were met by atrocities by from the other group. The United Nations Peacekeeping Forces in the former Yugoslavia were completely ineffective to the point where their operations were limited to United Nations Save Areas. It took a threat from the Croatian Government to get the Security Council to change the mandate of UNPROFOR to include military action (UNROFOR, 1996). In 1994, more atrocities occurred while UNROFOR was present. The Serbs attacked Gorazde, a United Nations Safe Area, and hundreds of civilians were killed. NATO bombed Serb positions and the Serbs captured UNPROFOR personnel and used them as human shields, placing them in locations that they NATO could possibly bomb. No matter what standard of measurement is used, it can be said that the United Nations peacekeeping efforts in the former Yugoslavia was a dismal failure. UNPROFOR failed in its mission to protect the Serbs, Bosnians, and Croats from the scourge of war. As a matter of fact, UNROFOR could not even protect itself from the scourge of war. In this situation, peacekeeping failed by any metric. Consider another case in Africa. Genocide in Rwanda has been dramatized in the movie Hotel Rwanda. Many of the worst mass murders occurred while the United Nations had peacekeepers on the ground. First, let us get some background information. Civil war broke out in Rwanda in 1990. The parties were the Hut-dominated government and the opposition Tutsi-led Rwandese Patriotic Front or the RPF (Rwanda, 2001). The United Nations got involved in this arena about three years after the war began. At the request of the governments of Rwanda and Uganda, the United Nations sent military observers in the border area between the two countries. The force was called United Nations Assistance Mission for Rwanda or UNAMIR. According to the United Nations own web site, â€Å"UNAMIRs mandate was: to assist in ensuring the security of the capital city of Kigali; monitor the ceasefire agreement, including establishment of an expanded demilitarized zone and demobilization procedures; monitor the security situation during the final period of the transitional Governments mandate leading up to elections; assist with mine-clearance; and assist in the coordination of humanitarian assistance activities in conjunction with relief operations† (Rwanda, 2001). The United Nations forces were in Rwanda when nearly one million people were massacred by the government supported Hutu forces. The deaths are estimated to be between 500,000 to one million (Des Forges, 1999). All this occurred within a very brief period, April to July. How did this happen? The catalyst for the genocide was the deaths of the presidents of Rwanda and Burundi in a plane that was shot down as it about to land in Kigali, the Rwandan capital. The crash was blamed on Tutsi-led RPF (Des Forges, 1999). The next day, the wife of the Rwandan president was assassinated and the ten UNAMIR soldiers that were protecting were found dead. Hutu militias and the military went on a murder binge, killing every Tutsi that could found regardless of age, gender, or political affiliation. The world could not have been ignorant about these atrocities. As the situation deteriorated in Kigali, western countries evacuated their citizens and left the Tutsi to fend for themselves. Mass rapes, mutilations, and murders quickly spread nationwide. UNAMIR was ineffective to respond at the onset of the genocide because of resistance by members of the Security Council. UNAMIR failed in every respect to meet its own mandate. There was no capital to secure, no peace agreement to monitor, and no security situation at all. The western nations did not want to get involved in Rwanda mainly because it was not popular with their governments for their citizens to placed in harms way in Africa. United Nations Peacekeeping activities have to be measure in terms of the objectives of the United Nations Charter and the mandates given by the United Nations. If these objectives and mandates cannot be met, then the United Nations ought not to be involved at all. False peacekeeping is just as bad as no peacekeeping. References Charter of the United Nations. An Internet publication retrieved on May 8, 2009 from: http://www. un. org/aboutun/charter/preamble. shtml Des Forges, Alison (1999). Leave None to Tell the Story: Genocide in Rwanda. Human Rights Watch. Retrieved on May 8, 2009 from. http://www. hrw. org/reports/1999/rwanda. Gibson, Susan S. (1998). The Misplaced Reliance on Free and Fair Elections in Nation Building: The Role of Constitutional Democracy and the Rule of Law. Houston Journal of International Law. Volume: 21. Issue: 1. Page 1 Holmes, Kim R. (1993). New world disorder: a critique of the United States. Journal of International Affairs, Vol. 46, 1993 Peacekeeping. United Nations Peackeeping. An Internet publication retrieved on May 8, 2009 from http://www. un. org/Depts/dpko/dpko/ Rwanda (2001). Rwanda: United Nations Assistance Mission For Rwanda –UNAMIR- October 1993- March 1996. UNPROFOR (1996) – United Nations Protection Force. Former Yugoslavia UNPROFOR. Prepared by the Department of Public Information, United Nations as of September 1996. An Internet publication retrieved on May 8, 2009 from http://www. un. org/Depts/dpko/dpko/co_mission/unprof_b. htm

Essay --

Sleep deprivation is a common condition that occurs if you don’t get enough sleep. In case of sleep deprivation people have trouble falling and staying asleep for a long period of time. In order to understand how serious sleep deprivation can be, one must need to know causes and consequences of sleep deprivation, how much sleep do we need? What does sleep do for us? And how we can cure sleep deprivation. Each year at least 40 million Americans suffer from long term, persistent sleep disorders, and an additional 20 million experience occasional sleeping problems. About 60 million Americans a year have insomnia and it tends to increase with age and affects about 40 percent of women and 30 percent of men. It is estimated that 18 million Americas are suffering from sleep apnea, 12 million have RLS, and 250,000 are affected by narcolepsy. Adults typically need between 6 and 10 hours of sleep per 24 hour period, and most people need approximately 8 hours of sleep per day. Infants generally need about 16 hours per day; whereas, teenagers require 9 hours on average. In the first 3 months of... Essay -- Sleep deprivation is a common condition that occurs if you don’t get enough sleep. In case of sleep deprivation people have trouble falling and staying asleep for a long period of time. In order to understand how serious sleep deprivation can be, one must need to know causes and consequences of sleep deprivation, how much sleep do we need? What does sleep do for us? And how we can cure sleep deprivation. Each year at least 40 million Americans suffer from long term, persistent sleep disorders, and an additional 20 million experience occasional sleeping problems. About 60 million Americans a year have insomnia and it tends to increase with age and affects about 40 percent of women and 30 percent of men. It is estimated that 18 million Americas are suffering from sleep apnea, 12 million have RLS, and 250,000 are affected by narcolepsy. Adults typically need between 6 and 10 hours of sleep per 24 hour period, and most people need approximately 8 hours of sleep per day. Infants generally need about 16 hours per day; whereas, teenagers require 9 hours on average. In the first 3 months of...

Plyler v Doe Essay

When state and local governments try to pass restrictions for education based on legality of the student they are, for the most part, brought to a halt by the court system. The courts cite Plyler v Doe, but why? What does Plyler v Doe do for undocumented students? Before 1982, the year when Plyler v Doe was put into action, some Texas local governments were denying funding for undocumented students and charging them a tuition fee of $1,000.00 per year. The original policy stated that the school district could withhold funds for educating children who were not legally documented within the United States. It allowed these districts to determine who was denied access to enrollment. The Supreme Court found this policy to be a violation of the children’s Fourteenth Amendment. The fourteenth Amendment states a broad definition of citizenship claiming that children born to immigrants were still citizen’s here. The Supreme Court stated that children were powerless, they had absolutely no control that their parents had crossed the boarder into the country illegally. They also thought that not educating these children would lead to progressively worse problems. Undocumented children have the same right to free public education and are obligated to attend school until they reach the age mandated by the state laws. Plyler v Doe also states that schools may not require children to prove, by document or green card, their legal citizenship but just that they live within the attendance zone of the school district. It also states that schools cannot require a social security number by the children or force them to obtain one. If a school system wants them on file, they may send out a request (in all appropriate languages) stating that if the parents want to put it in their child’s file, they may. Free and reduced lunch is determined based on the income of the family and not the student’s family legal status. In order to obtain free or reduced lunch a student needs the social security numbers of all members in the family 21 years of age and older. If there are members in the family without a social security number they must indicate it with a â€Å"none† on the worksheet. The Family Educational Rights and Privacy Act prohibits outside agencies from getting the information from these lunch worksheets without a court order. Along those same lines, schools are not allowed to give any information to the INS either. If I were to have been one of those voting on Plyler v Doe, I would have been with the five who had decided that it was wrong to deny these children of their education. I also believe that these children had literally no control over their parent’s decisions. If a parent decides that they are going to illegally reside in a country, a child has no vote whether or not they go. Who are we to decide that a child does not get an education? Wouldn’t denying an education cause more harm and more problems than allowing them access to school? I think that all children, no matter their documented status, deserve the same things one of which being an education and the opportunity to better themselves, their families and their future.

John F Kennedy Essay - 1741 Words

John Fitzgerald Kennedy, 35th President of United States, was born in Brookline, Massachusetts on May 29, 1917. His father, Joseph Kennedy Sr., was a wealthy investor who wanted his sons to be important figures in American politics. Joseph Kennedy Sr. always favored his oldest son, Joseph Jr., to achieve his familys long time ambition to become a President of the United States. However, his eyes turned to John, after Joseph was killed in battle during World War II. John knew he was going to be the replacement for his brother; only way to make his father happy was to become an important figure in American politics. In November of 1946, JFK was elected to the House of Representatives from the State of Massachusetts. He served in the†¦show more content†¦CIA director Allen Dulles ensured to Kennedy that this was going to be the perfect invasion. On April 17, 1961, the invasion of Bay of Pigs had begun. The invasion was a total failure, since nobody in the island showed any interest of joining the coup against Castro. Castros men captured 1189 prisoners and ransomed them for ten million dollars. It was the first major step for Kennedy during his administration, which gave him total humiliation. Later in his term, Kennedy refers to Bay of Pigs Cuba was a hell of a time. This convinced Kennedy never to trust anyone ever again. Moreover, maybe perhaps, this was why he was successful during the Cuban missile crisis. Kennedy focused on what he called Five Must Bills. The plan included federal assistance to public schools, hospital insurance for the aged, legislation for housing, aid to depressed areas, and increasing minimum wages. Kennedy knew that dealing with Congress could be difficult, since 21 Democrat seats in the house had been lost in the 1960 election. Although Democrats were still a majority, the South contributed 108 seats in the House, and 21 seats in the Senate. This was very hard for Kennedy since he wanted to focus more on the social changes that were happening in the country such as civil rights movement. In February of 1961, Kennedy submitted the minimum wage bill proposing to raise the hourly wage to $1.25. He also submitted a school-assistingShow MoreRelatedJohn F. Kennedy983 Words   |  4 PagesThe first Roman Catholic president, John F. Kennedy, fought through many hardships. Becoming the president at the age of 43, he went through many difficult trials to get that r ole due to his religion and health. Although he died early, he still managed to go beyond his presidential duties and accomplished a lot during his short term. John F. Kennedy was born on May 29, 1917 in Brookline, Massachusetts. Ever since he was little, he has had very poor health. He suffered from a variety of diseasesRead MoreJohn F. Kennedy 1158 Words   |  5 PagesAssassination, and Legacy of John F. Kennedy written by Dean R. Owen is a series of reflections of people who knew and admired John F. Kennedy. Most people in the book discuss where they were the day of his assassination, their reaction, and how it affected everything and everyone around them. Others speak about what kind of leader Kennedy was, the legacy he left behind, and how when he died the country was never the same. Owen writes about people who once worked for Kennedy as well as his goodRead MoreJohn F. Kennedy1635 Words   |  7 PagesPresident John F. Kennedy once said â€Å"The path we have chosen for the present is full of hazards, as all paths are. The cost of freedom is always high, but Americans have always paid it. And one path we shall never choose, and that is the path of surrender, or submission† . Whether this statement was meant to describe the circumstances of the Cold War, or to display reasons for the use of the atomic bomb, these simple words brought understanding to the American people. 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His grandfather was a famous politician, his father a billionaire, and his brothers he grew up with would go on to become well known politicians. Growing up in a family like this, it would appear hard to distinguish yourself, however, JFK would go on to surpass them all by becoming the 35th, and perhaps most beloved president of the United States. As president JFK was popular. He was youngRead MoreAnalysis Of John F. Kennedy1589 Words   |  7 Pages History Project John F. Kennedy was one of the most dynamic and inspiring presidents the country would ever know of. His leadership was impeccable and he motivated people by his charm and charisma. He had several qualities that made him so applauded by people. One of these qualities is the quality of his speech that made him the hero of the country. Not just his country was enchanted with his speeches but also the whole world felt a lot of connection with the words Kennedy spoke. Speech is oneRead MoreThe Legacy of John F. 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Even though his presidential term was not long, it was significant, mostly with the strong opposition against the USSR (in a person of its Prime Minister of that time, Nikita Khrushchev). President Kennedy’s name is associated

The Demeaning Role Of Women In Homers The Odyssey

The Odyssey is one of two poems written by Homer describing the drama of the Trojan War, more specifically, the catastrophic journey of the hero Odysseus back home. Throughout the tales, female characters exhibit the many and diverse roles of Greek women, and also their significance in a world dominated by immortal beings. Like countless others, the goddess Calypso’s beauty and elegance could be the cause of circumstances both good and evil. Calypso is remembered most for keeping Odysseus as a prisoner for seven years still, she is often contrasted, even compared to the goddess Circe, who aided Odysseus after he defeated her. Beginning in book 5 of the Odyssey, the poet, Homer, presents Calypso as a seductive yet treacherous goddess;†¦show more content†¦The first introduction of Calypso is in book 5 of the Odyssey. According to Homer, Calypso has been keeping Odysseus prisoner on her island, Ogygia, for seven years. Calypso captivated Odysseus with her radiant smi le and beauty, and they have sex together, although Odysseus soon comes to wish for his circumstances to change. Homer introduces the hero to us in a less than heroic fashion. While suffering from feelings of loneliness, confusion, and despair, we first see the hero sulking on a beach. He can no longer bear being separated from his wife, Penelope, and son, Telemachus, and he can no longer bear to be with the possessive goddess who has kept him all these years. For years, Odysseus has lived in Ogygia, an enchanted land of marvelous beauty, yet Odysseus longs to leave Calypso for the world of his home. â€Å"She found him sitting where the breakers rolled in. His eyes were perpetually wet with tears now. His life draining away in homesickness. The nymph had long since ceased to please. He still slept with her at night in her cavern, An unwilling lover mated to her eager embrace. Days he spent sitting on the rocks by the breakers, Staring out to sea with hollow, salt-rimmed eyes†¦Ã¢â‚¬  (5.150-157) Later in the story, Homer introduces readers to another beautiful goddess Odysseus had relations with. The two goddesses who Odysseus extended affairs withShow MoreRelatedThe Changing Roles of Women in Literature from Late 8th Century B.C. to 4th Century A.D.683 Words   |  3 PagesThe Changing Roles of Women in Literature from Late 8th Century B.C. to 4th Century A.D. The changing role of women in literature from the late 8th century B. C. to the 4th century A. D. is evident in that women become even more subservient in later works. This is portrayed in the works The Odyssey by Homer and Sakuntala by Kalidasa. Women are treated more like slaves in Sakuntala, while they are seen more like equals in The Odyssey. However, in Sakuntala, women are given more responsibilitiesRead MoreLeda And The Swan Poem Analysis1260 Words   |  6 Pagesschemed phrasings and rhythmic lines piece together enchanting brief stories about the past, present, and future. Enlightening the audience of the mystical tales about Greek gods and goddesses that depict the cynical dehumanization and assault of women, and as well as the scenic mountains of Vermont, where an incident and the death of a young man is symbolic to the constant warfare that the soldiers endure daily. Likewise, allusion in the poems â€Å"Leda and the Swanâ€Å" by W. B. Yeats, â€Å"Out, Out---† byRead MoreThemes Of Penelope s Heroism1892 Words   |  8 Pagesan extension of Homer s The Odyssey. In The Odyssey, the descriptions of the women and their lives is written from a masculine perspective, and does not relay the true depth of the female characters role, especially not Penelope. The Penelopaid however, tells the story from the perspective of Penelope deep within the dark halls of Hades. The Penelopaid highlights the disparities in freedom of movement, respect, thought and action between the lives of men and women in ancient Greece, but Atwood